PHWP: Good Company

After reading Adam Werbach’s book Strategy for Sustainability I was impressed with his writing style, use of examples, and how easy it would be for any manager to take something away from it. I actually used the book in a recent e-newsletter article, Sustainability: Achieving the Competitive Advantage. Here’s a video of Adam, CEO for Saatchi & Saatchi S, explaining how strategy for sustainability must be driving the organization’s bottom line and how imperative it is to get employees engaged. He also touches on whole-systems thinking and the examples he uses are very relevant.

Check it out – it will only take four minutes of your day and have you thinking about it long after.